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In an attempt to placate those individuals who relish purchasing tickets and seating themselves in the stadium seats, professional sports teams have been mixing ingredients to concoct new forms of side entertainment. Sports enthusiasts are hard pressed to attend a sporting event where mascots aren't launching T-shirts into the stands, where the "kiss-cam" isn't plastered on the Jumbotron, or where remote control blimps aren't dropping coupons.

The Kansas City Royals ("Royals") baseball team is no exception. However, little did the Royals—or any professional sports ...